Course sections

Module Five: Four I Model

Case Study

Jeremy arrives at the manager meeting and says his employees have come up with a great new marketing plan. First, he lays out the design of the plan and describes how it would need to be initiated. He described what would need to be done and what kind of results it could bring to the company. He answered any questions they had and listened to their ideas and opinions.  

He reminded them that the purpose of the plan was to increase marketing and boost sales to the company. When the managers were satisfied with his answers, they decide to give the plan a try and put it into place. As soon as the responsibilities were delegated and everyone knew their role, they could get the plan underway. 

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