Course sections

Module Four: Four D Model

Case Study

Jeremy was working with a group of employees who were working to create a new form of marketing for the company. Many of them had run out of ideas and weren’t sure where to start. So Jeremy asked the employees what have they noticed has worked for the company in the past. Everyone named several methods that have been successful. Then he asked them what they wanted to see for the marketing scheme, whether it was successful or if it fell through.  

He wanted them to imagine the big picture. Then he asked them to come up with one action that would get them to that success. He asked them what resources and items they would need to get there. When several employees displayed their new ideas, Jeremy told them the last thing they needed to do was put them into action. That was their next big step. 

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