Course sections

Module Two: Introducing Appreciative Inquiry

Case Study

Alex and Marshall are doing some brainstorming on marketing ideas for a new project. They were stuck on forming new ideas, so Alex decided to use Appreciative Inquiry to see if it could help them along. He told Marshall that they are making changes for the future and wanted him to feel confident in his efforts. He asked Marshall for his opinions on the new product and what he thought about it.  

Marshall was instantly intrigued and began talking more about the product and what he thought about it. He opened up with positive thoughts and soon had lots of new ideas. Alex was glad that Marshall could open up more and share his ideas because he knew it would help them do a great job for the company. 

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